Monday, July 18: 8:15-9:30am
Ken Kaufman, Kaufman Hall -
"Hospitals in the Internet Economy"
Why should a patient/consumer choose your healthcare services as opposed to all of the expanding choices? This is the central question for hospitals in the Internet economy. This presentation reviews lessons learned from successful companies in the Internet era and what changes will allow hospitals to be effective competitors in this environment.
After attending this presentation, attendees will be able to:
- Identify characteristics of success in the Internet economy, such as driving traffic and making transactions smooth
- Describe a new relationship to consumers that hospitals need to establish
- Describe a new hospital value proposition for the Internet economy
Kenneth Kaufman is Chair of Kaufman Hall – a management consulting firm that provides advisory services and software to hospitals and health systems nationwide.
Since 1976, Mr. Kaufman has provided healthcare organizations with expert counsel and guidance in areas including strategy, finance, financial and capital planning, and mergers, acquisitions, and partnerships. Clients include organizations of all types and sizes – community hospitals and health systems, academic medical centers, and regional or national health systems.
Recognized as a leading authority and committed to industry education, Mr. Kaufman has given more than 400 presentations at meetings such as those organized by the American College of Healthcare Executives, American Hospital Association, Healthcare Financial Management Association, The Governance Institute, and others.
Mr. Kaufman has authored or coauthored seven books, most recently authoring Fast and Furious: Observations on Healthcare’s Transformation, Focus on Finance, and Best Practice Financial Management, 3rd Edition.